Our Story

Careercake.com is an award-winning, online learning platform offering on-demand access, 24/7 to career and business training courses. Courses are delivered by world leading experts in their chosen industries. 

Why we do what we do:

We are our people’s biggest supporters from the beginning of their journey with us to way beyond. The people who use our service are not just numbers and statistics – they’re friends, and valued ones at that. They are more than a CV or a few sheets of paper. 

We give our people the tools to take control of their own careers as well as the confidence in order to inspire others. 

Our story: 

Following a decade as a leading recruiter, CEO, Aimee Bateman, felt a deep desire to help passionate jobseekers find and communicate their voice in a very competitive marketplace. She bought a second-hand camera from eBay and started making YouTube videos in her lounge.

The production quality was not the best (her cat made an appearance in one, as did a microwave lasagna) but the content was special. What she did was very obvious. She provided top quality careers advice, but her ‘why’ is what really captured people’s attention. 


Like we've already said; we've got one mission: to disrupt an industry that, quite frankly, needs disrupting. Through integrity, passion and a love for what we do; we will help our people succeed.    


Meet the team

Aimee Bateman

Aimee Bateman
Founder & CEO


Aimee, she has worked for some of the largest recruitment companies including Hays Plc, Red Recruitment and Robert Half International. In 2010 Aimee set up her own consultancy and her award winning careers website Careercake.com.

Talent and Innovation winner at the 2013 Institute of Director Awards and Canmol (Chartered Institute of Marketing) Marketer of the Year 2013, Aimee was awarded an Honorary Fellowship from Cardiff Metropolitan University, for her contribution to careers and the community at large.

In a nutshell, Aimee is a successful speaker, business ambassador and recognised employment expert.




Ashley Cooper

Ashley Cooper
Chairman of the Board


Ashley worked for Rolls-Royce and General Electric prior to founding TES Aviation Group in 1995, As CEO, he grew the business to £100m in revenue (11% EBITDA Margin) by 2012 having taken on investment partners in 2007. He exited his final equity and ran the business until 2014 for a Japanese Consortium headed by Mitsubishi Corporation.

In 2014 he founded Catalyst Growth Partners, an investment and business growth accelerator working with innovative businesses to drive growth. He sits on the Welsh Economy Minister appointed Regional Entrepreneurship Accelerator Programme working with MIT (Boston) and an international cohort focussed on Innovation-Driven Entrepreneurship and is a founder member of the Inspire Wales Investment Consortium.




Lucy Heskins

Lucy Heskins
Head of Marketing


Lucy is a CIM-qualified digital marketer with a background in setting up in-house marketing functions within SMEs and start-ups, operating in the recruitment and technology industries.

Previous to this, she has been a ghostwriter on behalf of leading names in recruitment and a copywriter – having featured in multiple broadsheet columns, books and careers magazines.

Today, she heads up the marketing of Careercake. Overseeing all digital, communications and content, as well as looking after our awesome and fast growing community.