How to Create a Perfect Elevator Pitch

Hi I’m Aimee Bateman, careers coach and founder of Careercake and in this video I’m going to talk you through 5 steps to creating an effective (epic) elevator pitch.

Now what is an elevator pitch?

An elevator pitch is a succinct and persuasive sales pitch.

It gets its name from only having the time it takes to ride an elevator from one floor to another. That’s the succinct part.

Now, the elevator pitch is short, because it’s not to necessarily there to "sell" yourself, your idea, or the business. It’s there to make people want to know more about you, more about your company and engage in further dialogue and discussion.

Now I need to say this straight away. Elevator pitches are NOT just for people who work in sales or for people who are looking for a job. You will use an elevator pitch in so many ways, whether you work in finance, product development, marketing, HR.

Yes, you’ll use an elevator pitch to sell yourself to a potential employer, to a potential customer, business partner. Yes, you’ll use an elevator pitch to sell your company to a potential supplier, client, or an investor.

But you may also use your elevator pitch to promote a project at work, internally with your colleagues. You may use one when marketing or promoting the benefits of a product or service that you are launching. Or anytime you want to talk to your boss about doing something in a different way.

Now, if you want to win in your career, you’ll use an elevator pitch regularly and throughout. Regardless of what sector or discipline you work in.

Remember this…the Psychology is always the same. The structure is the always the same.

I’m going to take you through the 5 steps to create yours.

So, I’m going to go through it from a company perspective…so you are out networking and promoting the organisation you work for. You know exactly how to get people’s attention.

Then I’m going to go through it from a personal perspective. To promote yourself as a professional, further OK. So not just the company you work for, who you are.

Why is this important…well yes, we buy into the company brand values, but eventually people will want to know more about the person we are actually going to be dealing with. Because people buy into people.

So let’s create something awesome.