How to Use LinkedIn to Job Hunt

With Aimee Bateman

Power Up

Video length 5 Chapters

5 out of 5 stars Rating (8)
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Using LinkedIn to Job Hunt

With more than 450 million users, LinkedIn is the most popular social networking site for professionals but are you using it to your advantage?  It can build your brand and get you noticed by potential employers and key influencers.

Aimee Bateman built her successful global business using LinkedIn. Throughout this course she shares with you her learning and demonstrates how you can use LinkedIn to get noticed by the people that matter.  You will learn how to job hunt effectively by optimising your profile, showcasing your brand and value, and making and maintaining connections.

Sign up for this course and learn how to take your job search to the next level and open up opportunities.


    This course will enable you to:

    • Optimise your online profile and build your personal brand
    • Network effectively and get noticed
    • Showcase your value to potential recruiters and LinkedIn members, and
    • Use LinkedIn to its full potential

8 Reviews
5 out of 5 stars Rating
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Hi, I'm Aimee Bateman and I am the founder and CEO of In this course I am going to talk about how you can use LinkedIn to job hunt.  Now, here at Careercake, LinkedIn is one of the topics that we get questions on the most.  I have been delivering seminars on using LinkedIn for years.  

You might be on LinkedIn, but are not doing anything about it.  You have got your photo up and written a couple of bullet points. Frequently, I hear people say “I’m on LinkedIn, it’s fine!” but they are not really using it effectively. What they are doing is they are in the room, they are at the party, with all of these wonderful influencers, but they are stood in the corner by the canapés not talking to anybody.

This course is going to cover:

  • How to optimise your online profile and build your personal brand
  • We are going to teach you how to network effectively and get noticed
  • Showcase your value to potential recruiters and LinkedIn members, and
  • Use LinkedIn to its full potential

Five years ago I was a recruitment consultant from Barry Island.  I don't know if many of you know where that is?  It is a small town in South Wales.   Nobody outside of my industry knew my name. I had visions of growing this international global business called Careercake - I like careers and I like cake.  The reason why you are here, right now, watching this trailer, is because of everything that I have done on LinkedIn since that moment.  I want to share all of that with you.  I have not just been on a course or read a blog, it is all stuff that I have done and I know works.  I wanted to work with the BBC, I wanted to have my own show.  I wanted to work with universities all over the UK, all over the world.  I wanted to work with James Caan. People that did not know my name and probably would never have responded to an email if I had sent them one five years ago. However, because of the way I used LinkedIn to get myself out there, engage with people, get people to notice who I was and make other people feel special, all those things came true.

So, come with me on this course and I will show you how you can use LinkedIn to show the world how good you are.       





  1. 5 out of 5 stars Rating

    Lisa Linhart – 31 August 2016

    Thank you for providing this course. In a very short amount of time, you packed a lot of critical information for job seekers. Your delivery is wonderful and listening to you makes me feel as if my friend has stopped by to help. Thank you!

  2. 5 out of 5 stars Rating

    Lilac Zhang – 31 August 2016

    Absolutely loved this video. Thank you so much for making it free for your community members! I can't wait to see more videos and updates on Careercake!

  3. 5 out of 5 stars Rating

    Jyoti Rajdev – 31 August 2016

    Aimee has shared some excellent tips on how to leverage Linked In. It covers how to write your summary, to choosing an appropriate photo for the professional network, to your brand statement which she will help you discover the ones that work for you. Thank you for the brilliant tips Aimee Bateman!

  4. 5 out of 5 stars Rating

    Amy Gray – 30 August 2016

    Excellent advice from Aimee. I would like to thank you and the team for taking time out of your day to show us how to use our LinkedIn profiles to there full potential. I didn’t even have a picture on mine and you have given me the confidence to put myself out there and start networking. Your knowledge is always invaluable to me and I appreciate all the tips and tricks you have to offer. Take care and I hope you have a great day!

  5. 5 out of 5 stars Rating

    Tricia Clarke – 30 August 2016

    A really useful course for LinkedIn beginners or veterans...something for everyone. Aimee restored my faith is using this tool to job hunt and I ultimately realised you get out of it what you put in. Loved the section on ways to make connections feel valued and the daily mindset you should adopt to really make LinkedIn work for you. Thanks for taking the time to create this content and making it available for free!

  6. 5 out of 5 stars Rating

    Rosemary capper – 30 August 2016

    Clear no nonsense advice , from Aimee. Great for students and experienced professionals who have let their profile slide, I loved the advice on Etiquette and time needed to develop relationships. Cant wait for Aimee to visit LJMU again as our students value her advice and passion.

  7. 5 out of 5 stars Rating

    Suzanne Condon – 30 August 2016

    Great advice on how to use LinkedIn. Ideal for people like me who have a profile but do nothing with it.....yet. If you do not have a profile it is worth setting one up and having a play before watching the course to help with context. Off to look for photos next.

  8. 5 out of 5 stars Rating

    Robert Slater – 30 August 2016

    I've just finished watching your excellent LinkedIn video, and would just like to say thank you so much Aimee! I've let my profile slide for way too long, but this course has got me all fired up again, and I'll be going off to the site straight way after writing this. You never fail to impress me with the way you deliver everything you do, and always inspire me to go further. Thank you again, and thank you to all of your team for all they contribute. Take care and have a great day.