Everyone deserves to feel seen, heard and valued

We will educate and power 1 million members to make positive changes to their career and ensure they feel seen, heard and valued.

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Careercake offers organisations (who are super passionate about development and powering their early years talent) dynamic content that gives their people the confidence to take on and rise to the challenges they may face in their career; ensuring they become happy well-rounded individuals.

We create content on the areas they’ll actually face when in their career. The topics that no one else talks about.

You know, how to deal with the ‘firsts’.

How to pluck up the courage and speak to the MD for the first time.
How to get your ideas heard in a meeting full of loud people.
How to deal with your first disappointment.
How to become an ally to your LGBTQ+ team mate.
How to talk about anxiety with your boss.
How to deal with rejections and build resilience.
How to start liking yourself again.

We work with teams who genuinely care about their people and want to give them access to content to go on and build confidence in their careers. We do so by creating and sharing content that is developed by people who really care about their subject matter and care about our viewers.

Where it all began.

Following a decade as a leading recruiter, CEO, Aimee Bateman, felt a deep desire to help passionate jobseekers find and communicate their voice in a very competitive marketplace. She bought a second-hand camera from eBay and started making YouTube videos in her lounge.

The production quality was not the best (her cat made an appearance in one, as did a microwave lasagna) but the content was special. What she did was very obvious. She provided top quality careers advice, but her ‘why’ is what really captured people’s attention.

A few years later (and several millions of views later) our content is now viewed in over 42 countries and licenced by people-focused organisations who wish to power their teams to grow in confidence and become confident.

We work with teams who genuinely care about their people and want to give them access to content to go on and build confidence in their careers. We do so by creating and sharing content that is developed by people who really care about their subject matter and care about our viewers.

Our values are super important to us.
They are: Brave, Credible, Disruptive, Powering, Empathetic

Our team

Aimee Bateman

Aimee Bateman

Founder & CEO

Aimee is a successful speaker, business ambassador and recognised employment expert. Having worked for over a decade in recruitment, in 2010 Aimee set up her award-winning careers website, Careercake.

She has been awarded Talent and Innovation Winner (IOD) and Marketer of the Year (CIM) as well an Honorary Fellowship from Cardiff Metropolitan University, for her contribution to careers and the community at large.

Ashley Cooper

Ashley Cooper

Chairman of the Board

Founder of TES Aviation, Ashley grew the business to £100m in revenue before exiting in 2014.

He is now the co-founder and Director of Catalyst Growth, an investment and business growth accelerator. Ashley is the seed investor and Chairman of Careercake.com.

Lucy Heskins

Lucy Heskins

Head of Product

Lucy drives the product’s purpose and direction, ensuring the right things are created and delivered to our learners and organisations.

With a background in digital, tech and recruitment industries she has experience in building marketing functions in multi-sites as well as extensive writing experience, writing for the national press and publications.